OWNER / COUNSEL REVIEW • DO NOT PUBLISH AS A LIVE PROMOTION
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INTERNAL PRE-LAUNCH CONTROL

LAUNCH READINESS

The website framework is built. Every red item below must be resolved before entries, sales, marketing, or a public campaign begins.

STATUS: HOLDEntries, checkout, forms, and countdown are intentionally non-operational.

1. Business & tax

  • Form and verify Louisiana legal entity
  • Confirm trade name and trademark clearance
  • Obtain EIN and business banking
  • Register necessary Louisiana tax accounts
  • Confirm state/local sales-tax collection and nexus
  • Bind general, cyber, auto/prize, and promotion coverage

2. Sweepstakes legal

  • Engage U.S. sweepstakes counsel
  • Approve eligible states, ages, exclusions, entry cap and AMOE
  • Complete Florida/New York or other filings and bonds if triggered
  • Approve sponsor/administrator relationship
  • Finalize Official Rules, abbreviated disclosures and winners list process
  • Review Louisiana R.S. 51:1726 and avoid gambling/casino mechanics

3. Prize & drawing

  • Acquire/control exact vehicle; verify VIN, title, liens, history and condition
  • Document defensible ARV and cash/travel components
  • Approve pickup, delivery, insurance, registration and tax language
  • Contract independent drawing administrator
  • Define alternates, verification, affidavit/release and award records
  • Prepare IRS reporting and winner tax workflow

4. Commerce & operations

  • Finalize merchandise, pricing, entry multipliers and entry cap
  • Approve sweepstakes-compatible payment processor
  • Configure taxes, shipping, returns, refunds and chargebacks
  • Test inventory, fulfillment, support and incident handling
  • Reconcile every order, refund and free entry to immutable logs
  • Run test orders without live marketing

5. Website & data

  • Replace every bracketed placeholder
  • Connect owned domain, DNS, email authentication and TLS
  • Add secure accounts, checkout and equal free-entry form
  • Complete privacy map, vendor contracts, consent and retention
  • Enable MFA, least privilege, backups, monitoring and bot protection
  • Complete mobile, browser, load, security and accessibility QA

6. Marketing & launch

  • Prepare campaign landing page and short-form disclosures
  • Review all creator, affiliate, email, SMS and social claims
  • Publish customer support routes and escalation ownership
  • Train team on scams, winner contact and public records
  • Record approvals from owner, attorney, accountant and processor
  • Unlock entries only after signed go-live authorization

Information still needed from the owner

Legal entity name/typePhysical and mailing addressSupport/legal/privacy contactsExact prize, VIN, condition and ARVCampaign start/end/draw datesEligible and excluded jurisdictionsMinimum age and entry capMerchandise, price and multiplier tableFree-entry workflowAdministrator and counselProcessor and fulfillment providerTax, title and delivery plan

Primary sources for professional review

These links are starting points, not a legal opinion.

Louisiana R.S. 51:1726 — Sweepstakes promotions ↗Louisiana Attorney General — illegal online gambling warning ↗Louisiana Secretary of State — start a business ↗Louisiana Department of Revenue — business registration ↗IRS — Form 1099-MISC prizes and awards ↗